Amy Johnson

Amy L. Johnson


amyj44221@gmail.com              801-669-1904


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Product Development & Marketing Manager 


 


 


Qualifications Summary


Product & Brand Development • Product Positioning • Marketing Communications


Integrated Marketing • Team Leadership • Copywriting • Market Research • P&L Management


 


 


Career Highlights



  • Overseen the development and launch of 20 products at dōTERRA’s 2016 convention, resulting in over $5MM in sales to date

  • Developed and implemented a brand review system for product roadmap planning

  • Directed all aspects of the Product Showcase at dōTERRA’s global convention for three years

  • Created and launched the Genesis PURE Youth Renew skin care line and HealthTrim weight loss system, producing over $3MM in sales


 


 


Career History & Achievements


dōTERRA                                                                                                                                          April 2013-Present


Manager, Product Marketing, Essential Oils and Personal Care


 


Direct two teams that develop, market, and manage the essential oils and personal care brands. In charge of the product roadmap, branding and marketing strategy, P&L management, and ROI. Lead cross-functional teams from product concept to launch. Conduct market analysis and oversee product lifecycle for designated brands.


 



  • Developed and launched over 60 products, resulting in incremental sales over $200MM

  • Created the Aromatherapy Essential Oil System, accounting for $15MM in sales to date

  • Manage and mentor team members to grow in their positions. Two team members have been promoted under my direction within the last year


 


 


 


GlyMed Plus                                                                                                                                   2010 – 2012


Manager, Product Marketing, Essential Oils and Personal Care


 


Overseen all marketing, communications, advertising, and social media initiatives. Updated the GlyMed Plus brand and three corporate websites with a new, modern look. Negotiated advertising contracts and obtained monthly press coverage from a variety of media outlets. Directed marketing and graphic design efforts for both print and electronic ads.


 



  • Improved account acquisition by updating the GlyMed Plus brand throughout print and digital media

  • Negotiated advertising and editorial contracts that increased press coverage by 20%


 


 


 


 


 


 


 


Genesis PURE                                                                                                                                2008 – 2010


Product Development & Marketing Manager


 


Managed all product development and marketing for Genesis PURE products. Created marketing materials and directed graphic design for web, print, and packaging. Presented business plans and proposals to executives. Developed and implemented strategic marketing plans.


 



  • Launched the Genesis PURE HealthTrim weight loss system and Youth Renew skin care line, producing over $3MM in sales

  • Keynote speaker at Youth Renew launch in Korea and 2009 global convention


 


 


Tahitian Noni                                                                                                                                                2005 – 2008


Product Development & Marketing Manager


 


Overseen the life cycle of assigned products, from concept to global launch. Researched and analyzed market share. Conducted competitive analysis and remained current on industry trends. Collaborated with sales team to increase sales, enlist new consumers and generate enthusiasm for products. Presented to upper management in a variety of settings and conducted trainings at global conventions.


 



  • Created the Tepoema facial care home party system which increased sales by 20%

  • Developed customized packaging for the Tepoema product line, improving functionality while maintaining profit margins 


 


 


NuSkin                                                                                                                                               1990 – 2005


Product Manager


 


Developed and managed the Scion product line in emerging markets. Created business plans, brand reviews, product concepts, and marketing collateral. Assisted in the management of Nu Colour cosmetics line. Collaborated on formulas, product positioning, and marketing strategy. 


 



  • Overseen the reformulation and branding of the Scion product line

  • Assisted in re-branding the Nu Colour cosmetics line, updating over 100 SKU’s with new


packaging, artwork, and marketing collateral


 


 


Education


2015    Bachelor of Science, Community Health Education                         Utah Valley University, Orem, Utah


 


 


 


Certifications


2015    Certified Health Education Specialist      National Commission for Health Education Credentialing, Inc.


 


 


 


 

  • ID#: 126285
  • Location: Henderson, NV , 89011

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